about cre8tive

hotels & lifestyle.

Established in 2017 by founder and managing director, Andrew Taylor, Cre8tiveHL was the direct response to a clear gap in the Australian hotel development & investment landscape.

We offer developers & investors the industry specific knowledge & experience they require to successfully develop, re-develop or reposition their hotel asset.

Acting only on behalf of hotel developers, owners and investors, Cre8tiveHL evens up the playing field by cultivating meaningful, long-term partnerships with the very best hotel and hospitality brands & operators both locally and globally. 

Noting the absence of true lifestyle hotels that are on par with the best lifestyle hotels globally, Cre8tive HL is on a mission to elevate the quality of experiences and connections on offer in hotels and hospitality venues across Australia, New Zealand & across the Pacific.

ANDREW TAYLOR

  • Andrew has close to 25 years’ experience in hotel development, investment and operations, having worked with major hotel groups across Australia and the Asia Pacific region. He has advised on lifestyle hotel projects from concept to opening and understands how to position hotels for long-term success.

seeta townsend

kate TAYLOR

  • Kate has taken on a key role in project management and delivery across a number of refurbishment and repositioning projects, helping bring underperforming assets back to life. Her experience spans everything from design coordination and consultant management through to on-site delivery and operational integration. One notable example includes the transformation of a once run-down lodge in Sydney’s inner west into a vibrant accommodation offering catering to both international and local travellers.

nick drabble

sean hunt

  • Sean Hunt is a hotel industry veteran with close to 40 years of service across some of the world’s most iconic hotels. For the past eight years, Sean was Area Vice President (AVP) – Australia, New Zealand and the Pacific for Marriott International, responsible for more than 50 hotels across all Marriott brands — from luxury and premium through to select service. During his tenure, Marriott expanded its presence across the region from just seven hotels in 2016 to 47 hotels by 2024, introducing new brands such as Luxury Collection, Ritz Carlton, W, JW Marriott and Autography Collection.

ella trapnell

  • Seeta is an experienced interior designer specialising in hotels, hospitality & accommodation projects, with a strong understanding of how design decisions translate into commercial, operational and guest outcomes. Within Cre8tive Hotels & Lifestyle, Seeta helps drive better design outcomes by translating the project vision & commercial strategy into clear, actionable design briefs. With a focus on the Owner/capital-side issues, her experience spans concept development, design coordination, consultant management & on-site delivery through to operational integration.

  • Nick brings a diverse background spanning hospitality, entertainment, wellness and lifestyle, with a strong understanding of emerging consumer trends and the experiences increasingly shaping how people live, work, travel and spend their leisure time. He works closely with leading global lifestyle and wellness brands, including Lululemon and HOKA, as well as a broad network of practitioners, venues and operators across Australia.

  • Ella has a keen eye for detail and specialises in bringing creative projects to life across brand identity, logo design and digital experiences. She delivers considered design solutions across print and digital, from concept through to execution.